REDIBUILT, exclusive distributors of the original on-site roll forming machinery asked Blufrog Studios to create an identity that represented their brand's strength and durability. We designed a bold yet simple wordmark separating each word by a complimentary color value. This allowed both words to become synonymous with each other and to be thought of and referred to as a single word brand-name in the industry.
NUVISION, manufacturers of extreme weather siding used in commercial and residential installations asked Blufrog Studios to create an identity that displayed the characteristics of their product's strengths, durability and uniformity. Our solution was a bold uniform wordmark font design that was simple and contemporary. We also created a promise statement describing their product's number one attribute.
BIOTRACE, an analysis laboratory devoted primarily to the determination of aluminum intoxication in renal dialysis patients asked Blufrog Studios to create a new brand identity and direct mail campaign. We targeted hospitals and doctors to announce a more streamlined procedure that resulted in an 18% response rate. To build on this momentum we launched an ad campaign in popular medical publications.